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Using AdWords to its Potential

Nov 5, 2015 | Newsletter

Adwords when used to its potential is so much more than simply an ongoing promotional method that you just leave quietly running on autopilot in the background.  Yet that’s exactly what the vast majority of Adwords advertisers do, same keywords, same ad copy, and same...

Bidding on Competitor Terms in PPC

Oct 30, 2015 | Newsletter

Bidding on competitor terms in paid search is a controversial topic. With the right strategy, you can benefit from showing up with your biggest competition. With the wrong strategy, you will simply (and quickly) throw money away. The following tips can help you win...

How to Win with Paid Search

Oct 27, 2015 | Newsletter

Advertisers use paid search to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless paid search campaigns, there are still...

Paid Search Text Ads Deconstructed

Oct 24, 2015 | Newsletter

All ads are not created equal.  Google continues to add and evolve their paid search ads.  When viewing  ads on Google, there are basically three categories.  First is a basic ad, which contains all required information to run paid search.  Then, there is the paid...

Dynamic Remarketing For All

Oct 16, 2015 | Newsletter

Google’s dynamic remarketing being available only to ecommerce businesses will soon be a thing of the past.  Over the next few weeks, Google is rolling out dynamic remarketing to all verticals.  For those of you not familiar with dynamic remarketing, it is like...

Tis the Season to Starting Thinking about the holidays

Sep 30, 2015 | Newsletter

Google has shared their holiday calendar outlining the biggest days for shopping online. Even if you’re not selling a product online, that doesn’t mean you’re excluded from holiday advertising. Are you offering a holiday special on your services? Are you dressing up...
Your Adwords Account Reviewed By Our Experts

“Our experts will review every aspect of your Adwords campaign to find wasted spend and missed opportunities. Our fully Google accredited team has tested over 1.4 million ad clicks in the last year, so you can be sure that our analysis of your campaign will find your lost money.”

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